David Barreto

Directed the Group technology strategy, enterprise architecture, cybersecurity, data, AI and digital transformation agenda for a nationwide healthcare retail network, enabling business growth, operational excellence and secure digital services across a multi-site organization. Operating within highly regulated and quality-certified environments (ISO 9001, AFNOR NF Service 518, Qualiopi and CSR certifications).

• Based on ISO and IEC standards, set and executed the Group IT strategy, aligning technology investments with business priorities and the needs of a nationwide network of associated healthcare businesses.
• Designed IT, Data and AI governances. Budgeting, portfolio management and strategic vendor relationships to support sustainable growth and operational excellence.
• Directed multidisciplinary teams across Cybersecurity, Data, Infrastructure, Workplace, Service Management and Innovation, promoting a high-performance and customer-centric culture.
• Ensured resilient IT operations, infrastructure, workplace services, telephony and support, maintaining high service availability and user satisfaction across a multi-site environment.
• Using PRINCE2 and PMP standards, implemented cross-departments project management strategies and frameworks to guide innovation initiatives.
• Define and implement the Group Data Strategy and governance, strengthening data governance, data protection and analytics capabilities while ensuring compliance with healthcare regulations.
• Led the Group innovation roadmap, ERP and digital platforms strategy and update, AI strategy and development of the proprietary platform, automation and digital initiatives to improve business processes, employee productivity and customer experience.
• Member of the Executive Committee (ExCo), Leadership Team and Operations Committee, contributing to strategic, organizational and operational decision-making.

Appointed as Interim Chief Transformation Officer for a multi-country banking organization, with a six-month transformation mandate spanning France, Malta and Italy. Led cross-functional transformation governance and executive alignment across a large, distributed organization. From strategy definition to concrete implementation to drive measurable incomes.

• Product and Digital Strategy & Roadmap: Assessing digital maturity, defining transformation priorities, and building actionable roadmaps aligned with business objectives.
• AI Strategy & Integration: Identifying high-value AI use cases, selecting the right tools and models (GenAI, ML, automation), and embedding AI into core business processes.
• Change Management & Adoption: Aligning leadership, upskilling C-level and operational teams, and driving organizational change to ensure lasting transformation, change management and training across board, C-Suite, and front to back office.
• Governance & Risk: Designing AI governance frameworks, ensuring regulatory compliance (DORA, NIS2, GDPR, EU AI Act), and managing ethical considerations.

Designed and delivered the organization digital transformation program and interim of the CIO, CTO, CDO and CPO roles within a financial services company in scale-up phase, operating in regulated environments. Member of the Executive Committee (ExCo), Leadership Team and Operations Committee, contributing to strategic, organizational and operational decision-making.

• Set up the IT department from scratch and ICT governance based on ISO27001 standards, budget planning and control.
• Audit, definition and delivery of a 3 years digital transformation roadmap across operations, sales, HR and accounting/finances.
• Built and delivered the product vision and roadmap, architecture and technologies selection, leading the delivery of an AI-powered and cloud-native (Azure) SaaS solution.
• Set up the Support department from scratch based on ISO9001 standards.
• Stakeholder management to transform operations using automation and AI to reduce manual tasks and improve throughput.
• Implementation of data‑driven operating model, data pipelines, real‑time monitoring, OKRs and performance monitoring.
• Set up DORA, NIS2 and GPDR compliances and audits.

Led technology and digital transformation strategy, roadmap and delivery for a network of 50+ insolvency practitioners, aligning IT, operations and business priorities within a regulated legal and accounting environment.

• Designed and delivered an e-justice ERP SaaS product based on hybrid cloud (Kubernetes/AWS/GCP) and AI automation, successful data migration from legacy to cloud from 4 legacy softwares.
• Designed and delivered a cloud-based DMS/CMS architecture, consolidating data from multiple sources.
• Led automation and process-optimization programs that reduced operational costs and improved service efficiency.
• Built and scaled cross-functional technology teams, establishing governance, delivery standards and engineering practices.
• Stakeholder management to align IT, operations and BU to accelerate execution, reduce fragmentation and ensure regulatory compliance. Established delivery standards and engineering practices to raise project success rates and speed of delivery.
• Implemented integrated platforms that improved reporting cadence and decision-making across the network.
• Member of the Executive Committee (ExCo), Leadership Team and Operations Committee, contributing to strategic, organizational and operational decision-making.

Reporting to CEO, defined and deployed an omnichannel growth strategy to accelerate B2B and B2C e-commerce transformation, prioritizing profitable customer acquisition, retention, and average order value optimization. Coordinated marketing, product, and operations teams and rolled out an automated CRM program.

• Led the redesign of the online store with a seamless migration, ensuring no data loss or service disruption
• Defined and executed the growth roadmap (acquisition, activation, retention, revenue)
• Designed and managed A/B testing experiments on product pages, checkout funnel, and emails
• Implemented an analytics stack (tracking, dashboards, attribution) and an A/B testing playbook
• Launched paid campaigns (SEA, social ads) and SEO/content initiatives
• Developed a CRM program (segmentation, lifecycle flows, abandoned cart recovery)
• Collaborated with supply chain and customer service teams to automate processes

Leading digital transformation for B2B/B2C clients at a digital agency, directing programs to optimize customer journeys using data and cloud platforms. Aligning digital initiatives with clients’ business goals to accelerate growth and operational efficiency. Director of UK and US areas.

• Defined and executed bespoke client transformation roadmaps, incorporating CRM automation, AI-driven personalization and real-time analytics.
• Partnered with client leadership to identify digital pain points and design scalable solutions (e.g., migration to headless CMS).
• Oversaw end-to-end projects: digital audits, agile implementations and client team training.

Responsible for defining and executing digital strategies for a portfolio of international clients (B2C and B2B), with a strong focus on performance, lead generation, and ROI optimization. Director of US, Asian and Oceania areas.

• Defined and led multi-channel digital strategies (SEO, SEA, paid social, email marketing)
• Managed a portfolio of 20+ clients, including 5 key accounts (total annual budget exceeding £1M)
• Led 5 teams totaling 20+ FTE specialists (PPC, SEO, content)
• Implemented performance-driven acquisition frameworks (funnels, attribution models, CRO)
• Analyzed campaign performance using Google Analytics, Looker Studio, and CRM tools
• Collaborated with creative and technical teams to optimize campaign effectiveness
• Managed client relationships, reporting, and strategic recommendations

Managed the agency’s web projects from initial client briefing to final delivery, overseeing budgets and timelines (site redesigns, mobile apps, e-commerce, ERP).

• Coordinated cross-functional work with internal and external providers and monitored production.
• Analyzed post-launch performance and implemented optimizations.
• Designed and led SEO, PPC, and social strategies.

• Coordination of the implementation and maintenance of IT infrastructures (servers, security, backups) and internal tools (CRM, light ERP, collaboration tools).
• Development and maintenance of applications and websites for clients (back-end + front-end) on service delivery projects, client portals, or dashboards.
• Management of incidents, requests, and tickets (internal support and client solutions) in compliance with defined SLAs.
• Drafting of technical specifications, summary documents, and demos for clients.
• Partnered with client management and sales teams to propose technical solutions aligned with needs.

Founded and scaled an asset-light digital growth agency (10 FTE + freelancers), delivering end-to-end digital, marketing and technology solutions and advisory across SMEs and enterprise clients.

• Full commercial ownership: BD, sales strategy, deal structuring & closing.
• 500+ digital projects delivered for 100+ clients including long-term enterprise partnerships.
• Strategic advisor translating business needs into scalable digital solutions.
• Built multidisciplinary teams across sales, marketing, dev and delivery.
• Performance tracking, automation and data-driven decision-making.